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EZine Article Of The Day
Reverse Mortgage Originators - Are You Sending the Right Marketing Message?
The point with regard to Reverse Mortgages (and the marketing of your Reverse Mortgage services) is that in order to send the right message, you have to understand your audience. We, as an industry, are not just speaking to the 62+ homeowner. We are marketing to- and educating- thousands and thousands of adult children. Although it's much more difficult (ok impossible) to purchase as list of "adult children of aging parents", our attitudes, our sales pitch, and our overall message needs to convey credibility and trust.
The point with regard to Reverse Mortgages (and the marketing of your Reverse Mortgage services) is that in order to send the right message, you have to understand your audience. We, as an industry, are not just speaking to the 62+ homeowner. We are marketing to- and educating- thousands and thousands of adult children. Although it's much more difficult (ok impossible) to purchase as list of "adult children of aging parents", our attitudes, our sales pitch, and our overall message needs to convey credibility and trust.
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posted by LaVernBakerjjwbhvf @ 1:44 AM
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